The moment Brené Brown told me to get my shit together.


“We did it, sister!” Brené Brown says, excitedly high-fiving me.

She comes over with her paddle, and we do a celebratory tap with our eternal nemesis— ahem, I mean, our friendly, recreational pickleball opponents.

This, my friend, is not the recounting of a fever dream.

It’s a story about how I met THE Brené Brown at pickleball last week.

I was in my fourth hour of playing when, post-match, a sunny-dispositioned woman comes up to me.

“You’re so fun to watch! Did you play tennis or racquetball before?”

I smile. “Yep, tennis.”

Then I do a double-take. I know that voice.

I’ve heard it on TED Talks. In conversations with Oprah.

Hell, I’ve seen a clip of her talking about pickleball and how all the haters need to fuck off (her words, I believe).

“Hey. Is your name Brené?” I ask.

She grins, with a slightly sheepish, “oh heck—I’ve been found out” look.

“Yes, but don’t tell anyone I’m here. Otherwise there’ll be 20 people waiting in the parking lot. Also, I go by BB.”

I try to steel myself and my fan-girling. Play it cool, Sarah. Play it cool.

Brené plays it even cooler. “Anyway, next round, let’s try and stack together.”

Fast forward to the second hour of our session.

Brené and I are on the same team. We’ve lost one game, shouted “shit!” and “damn!” at near misses, and given each other exactly five high-fives.

“C’mon, girlfriend, we’ve got this,” she says.

I hit a heavy spin ball serve to our male opponent, Abe.

He misses.

“Aw, I hate that serve. It’s so tricky,” Abe groans.

I look at Brené and shrug-grin. “It’s kind of an annoying serve.”

“I love it,” she says, picking up the ball and handing it to me for the next serve.
“Keep it going—and in fact, turn it up even more.”

We end up winning the game.

And did you know Brené is competitive? Because right after we finished, she told our conceding opponents, “Well, now we need to play another to see who the real winner is.”


If you know me, you know I’m going to turn this into a lesson. And muse super hard about it.

Lately, I’ve been in a rut.

All the new things about scaling my business don’t feel new anymore. They’ve lost their luster. And in a deluge of personal obligations, I’ve avoided my desk and laptop like they’re distant acquaintances.

It got to the point that I spent two sessions with my own coach whining about why I can’t just force myself to work harder. Why can’t I just push the “on” button and—voilà—productivity?

So this past week, I started experimenting with following my flow.

With what keeps me engaged in the moment.

Forget work. Forget money as the bottom line.

It’s about presence and attention, baby.

Which is how I ended up playing pickleball for five hours a day, four days a week.
Because just like when I played competitive tennis growing up, physical movement and working on a skill keep my attention.

And that’s how I ended up meeting Brené Brown who basically told me, “Turn it up, girlfriend.” On my serve. And also, on following where I feel most alive.


It’s funny, you know.

I’d been spending so much time trying to force myself back into productivity. Trying to earn my way back to creativity.

But what actually pulled me out of the fog wasn’t a plan or a hustle. It was letting myself follow what felt good.

And then Brené Brown—yes, that Brené—told me to “turn it up.”

Not in a performative, hustle-harder kind of way.
But in a “hey-that-thing-you-do-that-feels-too-weird, too-strong, too-much?” kind of way.

Do more of that.

She was talking about my serve.
But honestly? I think she was talking about my spark.

The parts of me I’ve been side-eyeing lately. The parts I’ve second-guessed.

Maybe it’s time I stop worrying if I’m being too much
and start asking what would happen if I turned it up even more.

So this post? It’s me doing just that.

Turning up the volume on the stories I want to tell.
On the version of me who’s curious and playful and a little much—but also fully here.

Where have you been turning yourself down?
And what would it feel like to turn it up, just a little, girlfriend?

If you’ve been turning yourself down—shrinking the curious, creative, maybe-too-much parts of yourself—I want to invite you into something special.

AuthenTech is my 12-week group coaching program for mid-senior women in tech who want to feel like energized again, in community with others who get it.

We do so with creativity and connection. Plus experimentation which feels playful + good.

Ready? We kick off the next cohort in mid-August and 2 spots are taken!

Click here to learn more and apply →


p.s. I saved the pickleball we played with because I knew the next day, I’d wonder if I’d dreamt the whole encounter!

CLIENT SPOTLIGHT

One of the joys of AuthenTech is watching smart, creative humans build things that reflect who they actually are.

Take Judit, for example, our Hungarian-born, Denmark-based data scientist at fashion tech company.

During her time in AuthenTech, Judit launched Explainable(ish) — a delightfully irreverent Substack for ML folks who want to explain what they do without dying inside (her words!).

She's also given talks, shared her voice more publicly, and taken bold steps to own her brilliance on her terms.

Right now she’s on a well-deserved vacation and how great of a surprise would it be to come back to a bunch of subscribers ✨

If you’re in ML or data and want to feel seen, come give Explainable(ish) a read.

Start With Hello is a weeklyish letter for women in tech who want to reimagine what's possible with their career and life. I'm Sarah, a leadership coach, engineer, founder, and Sushi Go aficionado.

I help you navigate transitions with clarity and creativity. If you're burnt out, questioning everything, or craving something more meaningful, let's talk. My coaching is part reflection, part unlearning, part experimentation.

If you're in a rut, I've got you.

Pass this along if it fits someone you know.

113 Cherry St #92768, Seattle, WA 98104-2205
Unsubscribe · Preferences

I help senior women in tech fall back in love with their careers.

"I look forward to reading your newsletters every time I get them. Every time something deeply resonates with me and I am forever grateful." - Pollyanna

Read more from I help senior women in tech fall back in love with their careers.

HI friend, You know what I’ve realized? Since I started using AI, it has actually cost me thousands of dollars. Not because it broke anything. Not because it gave me bad ideas. But because it slowly stripped the joy out of how I work. And that joy? It turns out it was the fuel. For my creativity. For my momentum. And, for my revenue. For context - I run a coaching and consulting business for women and non-binary folks in tech. A big part of how I connect with future clients is by sharing...

I've spent the last couple months house-sitting in Honolulu. And part of my task was to keep a couple of plants alive. Succulents, specifically. Which should be easy enough, right? "Can you take care of a few plants?" my friend asked."Yes, of course," I said. "With a doubt." Because how hard could it be. Succulents.Low-maintenance. Thrive in neglect. The chillest of houseplants. But I fussed over it.“I’ll water it now just in case I forget later.”“This sun is intense - better top it off.” “If...

Dear friend, I want to tell you a story about raspberries. One of my clients planted a raspberry cane last year. Just a stick in the dirt. No leaves. No roots to speak of. Nothing that promised it would thrive. She didn’t expect much and that was kind of the ✨magic✨ of it. The raspberry was planted out of curiosity more than a commitment. But by the end of the season, it had taken over her garden. Branches everywhere. Bright green leaves. Even a few small berries. It wasn’t supposed to grow...